SMS as a Marketing Tool

December 12th, 2012

 

Just about everyone in the world has a cellular phone and it seems to be somehow glued to his or her hands. Cell phones has become so sophisticated that there are applications to monitor heart rate, audio voicemails and text messages and it even allows its owner the luxury of scanning their products without having to go to a sales person to find out information about it.

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Designing an E-Mail Newsletter that Sells

October 25th, 2012

An e-mail newsletter is an important tool for any web site or blog to use to market their business. A good newsletter not only looks good, but keeps its readers coming back week after week.

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How to Improve Your Local Ranking With Google+

September 21st, 2012

Google is putting a lot of effort into getting Google+ off the ground. While growth for the online social network has been steady, the site has yet to really reach the levels of usership that would put the site in competition with Facebook. Still, Google is the world’s leading search engine, and this gives new social media platform a lot of potential when it comes to growing your business. Recently, Google has converted all Google Places into Google+ Local properties, and they have improved customer-business interactions by facilitating customer reviews.

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5 Disadvantages of Being a Guest Blogger

September 18th, 2012

Guest blogging has many advantages including a means to promote your blog, drive more traffic, find new subscribers and interact with people interested in your niche. Unfortunately, it also has its disadvantages that should not be overlooked when considering writing a guest post. It’s always important to completely research the benefits and disadvantages of guest blogging before making a final decision to take that step forward or wait a little longer.

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Website Usability – For Search Engines Or Visitors?

May 18th, 2012

We’ve all been on that one website. It’s pretty, colorful, bright, intense, painful…what seems like something great quickly turns into something that hurts your eyes. Not to mention you can’t even figure out where you’re going! At the end of it all, you’re probably about ready to throw your computer, all because of poor website usability.

For the webmaster, this can be a bit difficult to determine. What is too much and not enough? What should you do as far as website usability is concerned? Well, here are a few tips to help your website run smooth as an oil slick.

Color. Color is important. Sure, it might be tempting to have a black background with electric blue tables and red font. It might even look pretty cool. But the fact of the matter is—this is just painful. For someone with eyestrain or another problem with their eyes, this can be painful. So when it comes to color, what do you do?
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