Website Usability - For Search Engines Or Visitors?
We’ve all been on that one website. It’s pretty, colorful, bright, intense, painful…what seems like something great quickly turns into something that hurts your eyes. Not to mention you can’t even figure out where you’re going! At the end of it all, you’re probably about ready to throw your computer, all because of poor website usability.
For the webmaster, this can be a bit difficult to determine. What is too much and not enough? What should you do as far as website usability is concerned? Well, here are a few tips to help your website run smooth as an oil slick.
Color. Color is important. Sure, it might be tempting to have a black background with electric blue tables and red font. It might even look pretty cool. But the fact of the matter is—this is just painful. For someone with eyestrain or another problem with their eyes, this can be painful. So when it comes to color, what do you do?
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Are you familiar with the internet marketing technique search engine optimization (SEO)? As a natural method for drawing traffic to your website, SEO has become as commonplace in web design and online content development as flyers are to pizza restaurants. Similar to SEO, local optimization is a powerful tool for reaching potential customers regardless of the size or scope of your company. Local search optimization is a free form of web marketing that focuses on attracting prospective customers through your online visibility in Google Maps and business listings. 
What is link building? This is a very relevant question as consumers, businesses, and even private individuals are increasingly likely to share information through the World Wide Web. One of the most important factors in getting your website seen is how your website performs in an online search (through Google, Yahoo, Bing, or one of many online search engines). Link building is 